Business Strategy

AI for Higher Education Blueprint [Webinar Replay]

Mike Kaput
Duration: 59 minutes
Webinar Recorded: August 2023
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Access included with membership
AI in higher education is here to stay—and every higher education leader must begin learning how to understand and harness the technology. Despite the fear and uncertainty, the AI paradigm shift in higher education can create enormous opportunities for administrators, educators, and students.

Opportunities to:

- Create better student outcomes.
- Make educators more effective and efficient.
- Make institutions more attractive and impactful.

Universities that embrace AI have a once-in-a-generation opportunity to empower students, educators, and administrators to deliver unprecedented levels of personalization and performance in education. Which is why we're thrilled to offer you this webinar and corresponding blueprint to help you.

Those that don’t will struggle to adapt to coming disruptions and retain their relevance in an AI-first world.

In The AI for Higher Education Blueprint, you'll find:

- Clear, actionable definitions of AI, machine learning, deep learning, and generative AI…
- Specific AI use cases for administrators, educators, and empowering students...
- Real-world insight from more than a dozen higher ed leaders on how they're navigating AI.

Note: This webinar was originally recorded live as part of Marketing AI Institute's monthly webinar program.
Meet Your Instructor

Mike Kaput

Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Kaput has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Kaput is the co-author of "Marketing Artificial Intelligence: AI, Marketing and the Future of Business" (Matt Holt Books, 2022).

Chief Content Officer, Marketing AI Institute
Meet Your Instructor

Cathy McPhillips

Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business focused on restaurants and the service sector. She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.

Chief Growth Officer, Marketing AI Institute