How Marketers Can Utilize AI to Enable Sales [Short Course]

Pam Didner
Course Duration: 31 minutes
Course Released: July 2020
Level: Beginner
Lifetime access with membership
This Course explores AI use cases for different sales stages. It is designed for marketing managers who enable sales or sales operations managers who work closely with sales and marketing. Pam Didner shares how AI can help sales from on-boarding, lead follow-up, to statement-of-work (SOW) documentation. In addition, she provides examples of AI-based platforms to help sales engage with prospects and close deals.
Following this Course, you will be able to:
Understand how to use different marketing elements to enable sales.
Identify opportunities to leverage AI at different sales stages.
Comprehend specific AI tools to pilot for your sales support.

Course Curriculum

  • 1

    Welcome to the Course!

    • A Message From Your Instructor

  • 2

    The Course

    • Lesson 1: Think Like a Salesperson

    • Lesson 2: Evaluate AI Options for Salespeople

    • Lesson 3: Serve Up Relevant Content to Sales

    • Test Your Learning

  • 3

    Next Steps...

    • Closing Notes From Your Instructor

    • More Resources For You

    • Before You Go...

Meet Your Instructor

Pam Didner

Pam Didner is a marketing consultant, writer and speaker. Author of three books: Global Content Marketing, Effective Sales Enablement, and The Modern AI Marketer. She has given presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales teams' needs. She also specializes in sales, marketing and internal/external communications consulting, keynote presentations, corporate training and workshops. She shares marketing thoughts at and contributes articles to the Guardian, HuffPost, Content Marketing Institute and other publications.

B2B and Tech Consultant and Author Global Content Marketing, Effective Sales Enablement, and The Modern AI Marketer