Business Strategy

How to Accelerate Digital Business Transformation with AI [MAICON 21 Keynote]

Sheldon Monteiro
Course Duration: 44 minutes
Released: September 2021
Level: Beginner
Lifetime access with membership
There have been exponential improvements in technology that are accelerating the rate of change, and consumers are often unpredictable in their response to these innovations. To really orient around consumer behavior in a world in which change is continuous, businesses need to be able to get their ideas into market quickly and pivot their plans on a dime. Yet, this is not how most businesses or departments are designed.

So, how can we, as marketers, be successful amidst these technological innovations?
In this fireside chat, Sheldon Monteiro, Chief Product Officer at Publicis Sapient, will discus
How marketers can more quickly bring ideas to market.
How to do that with quality so we don't just break things.
How to deliver value to customers and the business in the process.
Meet Your Instructor

Sheldon Monteiro

As Publicis Sapient’s Chief Product Officer, Sheldon Monteiro works with the executive team and Global 1000 clients to stay on the forefront of applying digital enablers, agile and data-driven lean product thinking to reimagine business and customer experiences. Monteiro is responsible for connecting the sum total of Publicis Sapient capabilities, to help its clients identify customer and enterprise value, and partner with them on the journey to unlock value through data-infused lean product management, exceptional experiences and world-class engineering. When not partnering directly with clients on digital business transformation engagements, or working with clients and teams to innovate their ways of working, Monteiro teaches and coaches at the Publicis Sapient Fellowship in Transformation Leadership—a year-long MBA inspired program he sponsored and founded in 2013 to grow executive talent at the intersection of business, marketing, technology, innovation and influence. Monteiro has worked with, and built award-winning digital products and platforms for clients such as Fidelity Investments, Target, BP, Sprint, McDonald’s and US Bank.

EVP, Chief Product Officer, Publicis Sapient
Meet Your Instructor

Jeffrey K. Rohrs

Jeff Rohrs is a wearer of many hats: CMO, author, beekeeper, former agency president, recovering attorney, and former DJ. Rohrs was a proud member of the Marketing Leadership team that fueled ExactTarget's growth, IPO, and 2013 acquisition by Salesforce. After two years with Salesforce, he joined Yext as CMO where he helped the company go public in 2017 and grow ARR from $50M to over $230M. Most recently, Rohrs served in transitional CMO roles for both Jobvite and Rohrs is currently working on his next project, advising companies including and Sendoso, and enjoying his third year of beekeeping In Lakewood, Ohio, where he lives with his wife, kids, and about 50,000 bees.

SaaS Marketing Executive, Investor & Advisor