As the saying goes, "If it's worth doing, it's worth measuring."

And when it comes to justifying your investment in AI, that’s doubly true. While you might see the promised land with AI — from improved customer service resulting in additional investment to increased meetings — management needs more convincing.

Drift’s VP of Product Marketing, Ronell Hugh, joined us to show the financial impact and qualitative results of your AI technology. Not only will this session help you build confidence in AI reporting, but it will also help you develop a business case for investing in marketing and sales AI in the future.

Note: This webinar was originally recorded live as part of Marketing AI Institute's monthly webinar program.