"> Measure the Impact of AI on Your Marketing & Sales Pipelines

AI + ROI: How to Measure the Impact of AI on Your Marketing & Sales Pipeline [Webinar Replay]

Ronell Hugh
Duration: 50 minutes
Webinar Released: August 2020
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As the saying goes, "If it's worth doing, it's worth measuring."

And when it comes to justifying your investment in AI, that’s doubly true. While you might see the promised land with AI — from improved customer service resulting in additional investment to increased meetings — management needs more convincing.

Drift’s VP of Product Marketing, Ronell Hugh, joined us to show the financial impact and qualitative results of your AI technology. Not only will this session help you build confidence in AI reporting, but it will also help you develop a business case for investing in marketing and sales AI in the future.

Note: This webinar was originally recorded live as part of Marketing AI Institute's monthly webinar program.
During this webinar you’ll learn:
Examples of how enterprise companies are using conversational AI to drive revenue
How to show the impact of AI on your pipeline
Best practices to drive more benefits from AI
Meet Your Instructor

Ronell Hugh

Ronell Hugh is VP of Product Marketing at Drift. He has more than 15 years of experience in global consumer and enterprise product — developing, managing, and mentoring individuals and cross-functional teams in matrix organizations. He specializes in functions including brand, product, retail, digital, partnerships, enterprise and consumer marketing, and business management.

VP of Product Marketing, Drift