Yash Gad is a data science and technology leader with over 15 years of experience in healthcare, marketing, machine learning, and analytics. Throughout his career, his focus has been on pushing new methodologies into any industry and putting data science and analytics approaches in the hands of everyone. In 2013, Gad joined Real Chemistry (formerly W2O Group), and was the Technology Lead for MDigitalLife, the groundbreaking offering that merged unique proprietary and public datasets with new analytics approaches to yield unique insights about the behaviors of doctors, patients, and other healthcare stakeholders. In 2018, Gad left Real Chemistry to start Ringer Sciences, a data and analytics firm focused on making data science and analytics services available for all levels of an organization and in any sector. Ringer Sciences has differentiated itself by pioneering Audience Architecture, which looks to merge digital media, proprietary datasets, and public datasets to provide unique actionable insights about the behaviors of targeted stakeholders or customers. Ringer Sciences joined with other firms to form the Next Practices Group in 2020.