Data and Analytics

Human in the Loop for Marketing Analysts [MAICON 22]

Yash Gad, PhD
Course Duration: 30 minutes
Released: August 2022
Level: Beginner

As marketers, we have access to a plethora of data—social insights, sales data, customer information and more—and completely manual analysis can be tedious and time-consuming.

In this interactive presentation, Yash Gad overviews how custom machine-learning tools can augment the work done by marketing analysts, helping them do their jobs faster and more efficiently by automating, scaling and improving the manual insights your company already generates.

He'll also discuss the evolving role of the marketing analyst—and the types of human-in-the-loop solutions he has found to be the most successful.

You'll leave this session with a better understanding of how marketing analytics can work hand in hand with data science to make sure you're telling the right story with your data.

This Course is a recording of one of the main stage talks at the Marketing Artificial Intelligence Conference (MAICON), which was held in August 2022.
Meet Your Instructor

Yash Gad, PhD

Yash Gad is a data science and technology leader with over 15 years of experience in healthcare, marketing, machine learning, and analytics. Throughout his career, his focus has been on pushing new methodologies into any industry and putting data science and analytics approaches in the hands of everyone. In 2013, Gad joined Real Chemistry (formerly W2O Group), and was the Technology Lead for MDigitalLife, the groundbreaking offering that merged unique proprietary and public datasets with new analytics approaches to yield unique insights about the behaviors of doctors, patients, and other healthcare stakeholders. In 2018, Gad left Real Chemistry to start Ringer Sciences, a data and analytics firm focused on making data science and analytics services available for all levels of an organization and in any sector. Ringer Sciences has differentiated itself by pioneering Audience Architecture, which looks to merge digital media, proprietary datasets, and public datasets to provide unique actionable insights about the behaviors of targeted stakeholders or customers. Ringer Sciences joined with other firms to form the Next Practices Group in 2020.

CEO, Ringer Sciences