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Emi Witt is the Global Vice President of Field and Event Marketing at Optimizely. She brings a wealth of experience in optimizing processes to address marketers' pain points. With a background in the tech industry and a track record of success, Emi is passionate about driving innovation and helping businesses achieve their goals. Based in the vibrant San Francisco Bay Area, she enjoys spending time with her family and their energetic black lab.
Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business focused on restaurants and the service sector. She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.
