Machine-Learning Your Way to Web3 Readiness [MAICON 22]

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Data and Analytics

Machine-Learning Your Way to Web3 Readiness [MAICON 22]

Tim Hayden

Course Duration: 34 minutes

Released: August 2022

Level: Beginner

Blockchain reality and digital currency are two emerging factors that will forever alter how marketers capture the data needed to capitalize on AI-driven insights. From 2021 to 2023, your brand is being challenged by growing privacy regulations, Apple putting major restrictions on mobile device IDs, and Google bringing "death to the cookie." All of this comes down to balancing how you manage first- and third-party data, tools, and analytics efforts. Let's discuss how to leverage data, machine learning, and what matters most to ensure you are future-ready.

This Course is a recording of one of the main stage talks at the Marketing Artificial Intelligence Conference (MAICON), which was held in August 2022.

Meet Your Instructor

Tim Hayden

Tim Hayden is the founder and CEO of Brain+Trust, a strategic consultancy that empowers brands to grow revenue by leveraging first-party data and artificial intelligence. Before Brain+Trust, he headed marketing at Zignal Labs, a real-time media intelligence platform used by Facebook, Google, Uber, IBM, and others to measure trends and manage their brand reputation. Tim is also the former head of the Mobile program at Edelman Digital in North America. He has catalyzed transformational change within some of the world’s leading brands, including Dell Technologies, Bacardi USA, McDonald's, Shell Oil, Hilton Worldwide, Kraft Foods, and Walmart. Author of "The Mobile Commerce Revolution" (Pearson, October 2014), Tim lives with his wife and son in Austin, and hasn't owned a personal car since 2003.

Founder & CEO, Brain+Trust