Large Language Models (LLMs) like ChatGPT, Claude, and Gemini have revolutionized how we approach marketing and sales tasks. Their ability to generate content, analyze data, and provide insights is nothing short of remarkable. However, these AI tools have their limitations. Specifically, they:

- Can get confused during complex, multi-step operations.
- Lack native integration with essential tools like CRMs.
- Struggle to process unstructured data.
- Require team training and changes to established processes.

In this session, we'll take three common marketing and sales tasks and demonstrate how you can automate each when AI is combined with an integration tool, like Make. Specifically, Keith Moehring will:

- Highlight the various ways to trigger your AI-powered automations.
- Demonstrate how LLMs can securely interact with your existing marketing and sales tech stack.
- List examples of what systems and assets can be integrated and how.
- Provide a list of possible AI-powered automation use cases.

Note: This course is a recording of a session from the Marketing Artificial Intelligence Conference (MAICON), which was held in September 2024.