Webinar Recordings

The Manufacturing AI Marketing Advantage: How to Capture Your Share of the $47.5 Billion Opportunity [Webinar Replay]

Robert Davidson
Duration: 59 minutes
Webinar Recorded: August 2025
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Unlock Competitive Advantage Before Your Competition Does

Manufacturing marketing represents a massive $47.5 billion untapped AI opportunity, yet only 19% of manufacturers are fully deploying AI in their marketing efforts. This gap creates an unprecedented window for manufacturing leaders to capture disproportionate market share—but that window is closing rapidly.

In this executive-focused webinar, you'll discover precisely how forward-thinking manufacturing companies are leveraging AI to achieve 10-20% sales ROI improvements and double their lead generation. At the same time, their competitors struggle with traditional approaches.

Join us for a comprehensive deep dive into proven AI marketing strategies specifically designed for the manufacturing sector. You'll see real implementations, not theoretical concepts.

Discover how to:

- Implement the SCALE Framework: Deploy Smart Lead Identification, Content Personalization, Automated Lead Scoring, Lead Nurturing, and Enhanced Attribution to transform your marketing ROI

- Identify high-intent prospects early: Use AI-powered website visitor identification and intent data to capture buyers in their research phase—before they contact your competitors

- Personalize technical content at scale: Automatically customize product datasheets, whitepapers, and technical documentation for engineers, procurement teams, and C-suite decision makers

- Accelerate complex B2B sales cycles: Reduce 12–18-month sales cycles by up to 50% through predictive lead scoring and intelligent nurturing workflows

- Build your 90-day implementation roadmap: Get specific tools, budgets, and timelines for immediate deployment

Plus, you'll gain exclusive insights into:

- Real success stories from Rheem and leading manufacturing distributors

- Budget-conscious to enterprise AI marketing stack recommendations

- Manufacturing-specific measurement frameworks and critical success factors to keep you out of pilot purgatory

Walk away with actionable strategies, vendor recommendations, and a growth roadmap that you can implement immediately to capture market share before your competition catches up.

Manufacturing companies that implement AI marketing within the next 18 months will establish sustainable competitive advantages. Those who delay will face increasingly sophisticated AI-powered competitors.

Note: This webinar was originally recorded live as part of Marketing AI Institute's monthly webinar program.
Meet Your Instructor

Robert Davidson

Robert Davidson is a Digital Strategist and founder of Adcom's AI Council, specializing in helping manufacturing companies unlock the transformative power of AI marketing. Robert brings extensive experience in CRM implementation, platform migrations, and sophisticated audience segmentation strategies. Robert translates complex AI concepts into actionable strategies that manufacturing leaders can implement immediately to capture greater market share and maximize their portion of the expanding AI marketing opportunity.

Digital Strategist and Founder of AI Council, Adcom
Meet Your Instructor

Jess Van Wagenen

Jess Van Wagenen is the Vice President of Integrated Media at Adcom, where she orchestrates comprehensive paid media, social media, and PR strategies for manufacturing clients, utilizing the agency's proprietary data and technology platforms. With nearly 20 years of experience in the media industry at powerhouse brands including MTV Networks, Discovery, and the Cleveland Browns, Jess brings deep expertise in audience engagement and amplifying brand stories across the connected media landscape.

Vice President of Integrated Media, Adcom
Meet Your Instructor

Mike Kaput

Mike Kaput is the Chief Content Officer at SmarterX and a leading voice on the application of AI in marketing. He is the co-author of Marketing Artificial Intelligence and co-host of The Artificial Intelligence Show podcast.

Chief Content Officer, SmarterX