Great writing with AI starts with great prompts. In this hands-on session, content marketing expert Andy Crestodina will share powerful strategies for building a prompt library that works for any content creation need. Drawing from his expertise and proven techniques, you'll learn how to craft precise, actionable prompts that deliver smarter, more creative outputs from AI tools.

This session features practical, real-world examples of effective prompting to:

- Align your content strategy with your reader’s needs and emotions
-Discover topics that trigger engagement and conversation
-Craft search optimized content and SEO copywriting
-Find and fill gaps in your past content
-Maximize lead gen by triggering trust through conversion copywriting

You'll discover how to structure prompts for clarity, turn vague ideas into compelling content, and streamline your writing process using AI. Whether you're a beginner or looking to refine your skills, this session will equip you with actionable insights and a ready-to-use framework to unlock the full potential of AI for content creation.