AI for Writers Summit Archives

Mindshare Marketing and Lasting Brand Impact [AI for Writers Summit 25]

Drew Brucker
Duration: 14 minutes
Recorded: March 2025
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Join us for a fast-paced interview with Goldcast's Drew Brucker on why traditional attention-based marketing falls short. Brucker shares how brands can move beyond fleeting engagement to earn lasting mindshare where buying decisions happen before the search even begins.

We cover:

- Why familiarity drives decisions in a world of endless choices
- How to create content that sticks not just scrolls by
- The power of video first strategies in building real connections
- How AI enhances rather than replaces memorable branding
- Practical ways Goldcast helps marketers expand their reach through compelling video

Learn why "the game is about recall, not reach" and how to make your brand unforgettable.
Meet Your Instructor

Drew Brucker

Drew Brucker has spent the last decade-plus scaling B2B SaaS brands, driving over $130M in marketing-sourced revenue, and leading teams through multiple product launches. Along the way, he picked up a peer-nominated American Marketing Association 4 Under 40 Award. In 2023, Brucker went all-in on Gen AI, working with brands like Marriott, Brooklyn Nets, and Klar while advising teams at Meta, TikTok, and Google on AI-powered storytelling. Now, as Director of Brand & Content at Goldcast, he’s on a mission to shift marketing's focus from fleeting lead gen to lasting mindshare marketing, helping brands become the default choice in their category.

Director of Brand & Content, Goldcast
Meet Your Instructor

Tamra Moroski

Tamra Moroski joined the Institute in December 2020 as the Director of Partnerships with over 12 years of experience working in the digital marketing, tech and nonprofit industries. Tamra has been a proven, energetic leader across sales and marketing, revenue-building, client success, and operations. She’s a natural connector of people, partners and platforms, and loves cultivating relationships to drive business growth for her network. She’s intentional about choosing roles that push her boundaries, both professionally and personally.

Director of Partnerships, Marketing AI Institute