Navigating the Intersection of Copyright Law & Generative AI

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Business Strategy

Navigating the Intersection of Copyright Law and Generative AI: Perspectives from IP Attorneys [MAICON 24]

Rachel Dooley

Duration: 46 minutes

Webinar Recorded: September 2024

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In an era where AI is reshaping the boundaries of content creation, the worlds of marketing and intellectual property law find themselves at a pivotal crossroads. This session covers the complex landscape of copyright law as it pertains to generative AI technologies.

Join our panel of distinguished Intellectual Property (IP) attorneys for an in-depth discussion on the current state and future directions of copyright law in the age of AI-driven content creation.

Our experts will unravel the legal intricacies of using generative AI tools in marketing campaigns, content creation, and brand strategy, offering invaluable insights into how businesses can navigate copyright issues to innovate responsibly and legally. Key Takeaways:

- Understanding Copyright Law: Gain a foundational understanding of copyright law as it applies to AI-generated content, including the legal definitions of authorship and originality in the digital age.
- Risk Management Strategies: Learn how to identify and mitigate legal risks associated with using generative AI in marketing and content creation, with practical advice on compliance and due diligence.
- Navigating IP Challenges: Explore strategies for protecting your own creative works in an AI-prevalent environment while respecting the IP rights of others, including licensing considerations and fair use.
- Future Legal Trends: Hear predictions from leading IP attorneys on the evolution of copyright law in response to advancements in AI technology and how these changes might impact marketers and content creators.

Note: This course is a recording of a session from the Marketing Artificial Intelligence Conference (MAICON), which was held in September 2024.

Meet Your Instructor

Rachel Dooley

Rachel Dooley serves as Chief Innovation Officer at Kirkland & Ellis, helping to shape strategy around AI and the future of legal service delivery. Prior to joining Kirkland, Dooley was Chief Innovation Officer at Goodwin, leading a multidisciplinary team on developing the firm’s strategies around Generative AI, the next generation of legal apprenticeship and the future of the office programs. Before Goodwin, Dooley served as the Global Managing Counsel of McKinsey Digital, a McKinsey & Company growth platform that delivers technology-enabled services to clients across all geographies, sectors and technology use cases. Dooley is an experienced technology lawyer who is lit up by emerging technology—including quantum computing, AI, cloud infrastructure and transformation, and data and ethics—and taking a design thinking approach to complex problems. As a lawyer, Dooley regularly advised clients on cutting-edge issues in emerging technology, including AI/ML and Cloud, and future-facing technology like Quantum Computing.

Chief Innovation Officer, Head of AI Strategy, Kirkland & Ellis LLP

Meet Your Instructor

Christa Laser

Professor Christa Laser is an intellectual property law scholar, speaker, and teacher and an experienced litigator focusing on issues including patent law, federal courts, and technology law (including artificial intelligence and the law). Before becoming a professor, she practiced at the law firms Kirkland & Ellis LLP and WilmerHale in intellectual property litigation and strategy consulting. She represented leading life sciences and technology companies in all stages of trial and appellate matters and consulted on legislative and regulatory changes to intellectual property laws.

Professor of Intellectual Property Law, Cleveland State University College of Law

Meet Your Instructor

Elizabeth Shaw

Elizabeth Shaw is a seasoned marketing executive and recognized industry analyst, she brings over 20 years of diverse expertise in consulting, marketing and thought leadership focusing on the intersection of emerging technologies and consumer behavior. She has held pivotal roles at global organizations such as Gartner, Sephora, Forrester Research, Constellation Brands, Cisco Systems, and Omnicom Group. Her consulting clients include HBO (now MAX), Chime and Warner Music Group.

Enterprise AI Strategist