As artificial intelligence advances what’s possible with technology, a next generation of B2B marketers is emerging. These marketers aren’t defined as next-gen because of age, but rather their approach to embracing change and applying smarter (i.e. AI-powered) technologies.

In this presentation, Paul Roetzer, Marketing AI Institute founder and CEO, lays out the vision and opportunity for next-gen B2B marketers who use AI to deliver the personalization and experiences modern buyers expect; unlock previously unimaginable creative possibilities; and drive unparalleled efficiency and revenue growth.

Don’t wait for the B2B marketing world to get smarter around you. Take the initiative now to understand, pilot, and scale AI. The opportunities are endless for marketers with the will and vision to transform their careers, brands, and the industry.

Note: This webinar was originally recorded live in June 2024, as part of the AI for B2B Marketers Summit.