It has never been more important for your brand to master the art and science of personalization.

Companies have a flood of data on users from many sources. Consumer interactions take place across more touchpoints than ever. And we have a breathtaking number of ways to personalize content and products based on this data.

These conditions make pre-defined rules woefully inadequate for modern personalization.

That’s why smart marketers are using artificial intelligence to help.

Today, you can use AI to scale your personalization efforts. This webinar shows you how.

In it, you’ll learn actionable takeaways from the AI for Personalization Blueprint, a new expert resource from Marketing AI Institute and AWS.

During the webinar, Marketing AI Institute will share:

- How marketers can segment and personalize based on a larger range of attributes and signals and complicated categories without a heavy lift.
- How using AI for personalization actually helps you learn more about your customers every time you use it.
- How top brands use AI for personalization (with details on how their use cases may apply to you).
- What vendors to look at in the space and questions to ask about AI-powered personalization technology.

You’ll come away with strategies and tactics to make your content, website, and recommendations more personalized using AI.

Note: This webinar was originally recorded live as part of Marketing AI Institute's monthly webinar program.