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No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build fandom than David Meerman Scott. He’s a sales and marketing strategist who has spoken on all seven continents and in more than 40 countries to audiences of the most respected firms, organizations and associations. Meerman Scott is author or co-author of 12 books - four are international bestsellers – and is best known for “The New Rules of Marketing & PR," now in its 8th edition, which has been translated into 29 languages and is a modern business classic with over 500,000 copies sold so far. His most recent "Wall Street Journal" bestseller "Fanocracy: Turning Fans into Customers and Customers into Fans" was written with his daughter Reiko.
Sarah Kennedy joined Google in 2020 as the VP of Growth, Digital & Demand Generation to help lead global marketing efforts for Google Cloud's $35B+ business unit. She leads digital & experiential marketing across all channels as a part of her role to drive customer acquisition and growth with large enterprises, small businesses and individual users of Google Cloud. And as of mid-2023, she now also supports Google’s overall go-to-market strategy in the AI category. Before Google, Kennedy was the Chief Marketing Officer for Adobe Experience Cloud, where her team was responsible for demand-generation, customer marketing, event marketing, partner marketing, marketing technology, marketing operations, and digital marketing globally for Adobe’s $4B+ enterprise business. She joined Adobe in 2018 through the acquisition of Marketo, where she held the role of Chief Marketing Officer and helped lead the sale of the company to Adobe for $4.75B, the single largest acquisition in Adobe's history.
Dan Slagen is a four-time start-up executive specializing in scaling global go-to-market functions from early stage to $100M+ in ARR. With experience in both B2B and B2C at companies such as HubSpot and Wayfair, Slagen has built teams across marketing, growth, sales, customer success, and business development, and also founded and sold a video tech start-up of his own. A frequent contributor and advisor to the start-up community, Slagen has spoken at more than 50 conferences and has been featured in "The New York Times", "The Wall Street Journal", "Forbes", CNBC, TechCrunch, and Bloomberg TV amongst others. Above all else, Slagen believes in creativity, drive, and a people-first mentality.
Christina Capadona-Schmitz is a marketing and communications leader with over 20 years in the field. She gained early career experience in public relations, advertising, and digital marketing strategy as a leader in the agency space. She has since grown her practice in organizational transformation for B2B and professional service firms through corporate strategic planning, sales enablement and client experience solutions. She is the Chief Marketing Officer of Oswald Companies, one of the nation's largest independent insurance brokerage and risk management firms. She directs the strategy, execution, and corporate administration for marketing and communications across the Unison Risk Advisors family of companies. She dedicates her personal time to nonprofit board work and community service.
