Business Strategy

The Reality of AI Adoption [MAICON 24]

Jane Alexander
Duration: 44 minutes
Webinar Recorded: September 2024
Access from anywhere
Watch this dynamic panel discussion featuring top marketing and technology leaders as they explore the realities of AI adoption across different industries.

Panelists share how AI is transforming their marketing talent, tech and strategies; the challenges they’ve faced in integrating AI; and the approaches they’ve employed to harness the benefits of AI effectively. Attendees will gain:

- A realistic understanding of how AI is being used in business today, including both successes and lessons learned.
- How to use AI to drive efficiency, productivity, creativity, and innovation.
- Strategies to overcome typical barriers to AI adoption (e.g. data, legal, technical, ethical, organizational).
- The importance of AI education and training. Insights into the future landscape of AI in marketing.

Note: This course is a recording of a session from the Marketing Artificial Intelligence Conference (MAICON), which was held in September 2024.
Meet Your Instructor

Jane Alexander

Jane Alexander is the Chief Digital Information Officer at the Cleveland Museum of Art (CMA), where she has led transformative digital initiatives that position the museum at the forefront of technological innovation. She pioneered the creation of the award-winning ArtLens Gallery (formerly Gallery One) and ArtLens app, integrating AI technologies such as gesture-based interactions, eye-tracking, and other advanced AI-driven tools from their inception. In 2019, Alexander launched CMA’s Open Access initiative, providing public access to high-resolution images and metadata, setting new industry standards. During the pandemic, she further advanced the museum’s digital strategy by developing online AI toolsets like ArtLens for Slack and Share Your View. Alexander also led the first scholarly, immersive mixed-reality exhibition, ‘Revealing Krishna.’

Chief Digital Information Officer, Cleveland Museum of Art
Meet Your Instructor

Michael Conley

Mike Conley is a member of the Rock Entertainment Group executive team and the Chief Information Officer and Executive Vice President of the Cleveland Cavaliers, Cleveland Monsters, Cleveland Charge, Cavs Legion Gaming Club and Rocket Mortgage FieldHouse. Conley oversees information technology, broadcasting, business intelligence, data governance and emerging technology for the organization. With a quarter of a century of experience, Conley’s leadership has set a solid foundation from which the organization has flourished into one of the most successfully-operated and technology-driven sports and entertainment teams in the country.

CIO, Cavaliers Operating Co. LLC; Rock Entertainment Group
Meet Your Instructor

Annemaria Nicholson

Annemaria Nicholson leads internal AI strategy and ops for the Salesforce Marketing org, driving innovation, scalability, and the portfolio management of AI tools across 30+ teams. She’s helped improved speed to market and realized up to 30% productivity gains. Nicholson has empowered marketers to seamlessly integrate AI into their daily work with 90%+ tool adoption and helped employees focus AI efforts where it helps the most.

Senior Manager, Artificial Intelligence & Content Ops, Salesforce
Meet Your Instructor

Cathy McPhillips

Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business focused on restaurants and the service sector. She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.

Chief Growth Officer, Marketing AI Institute