Reasoning models are a different breed of AI model within ChatGPT, Gemini, and Claude that don't just predict text, but actually think through problems and handle work that used to demand hours of expert brainpower.

In this GenAI Mastery Session, Marketing AI Institute’s Mike Kaput explains and then shows exactly how these models work. In this session you will:

- Meet the reasoning models powering ChatGPT, Gemini, Claude, and others.

- Understand where these tools shine — and where they don’t.

- Watch a demo on exactly how ChatGPT’s o3 model works.

- Understand how to prompt these models to get better results

You’ll leave with a clear playbook for when and how to put reasoning models to work so you can start going even further with AI today.