Tessa Burg is Chief Technology Officer and host of the Leader Generation podcast at Mod Op, a full-service marketing communications agency. She’s been leading data-driven marketing and technology teams for 15+ years on both the agency and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestle, Anlene, Moen and many more. She has deep skills in data and tech architecture, software product development and management, digital transformation and strategy. As CTO, she leads Mod Op's Technology, Innovation and AI Transformation teams and initiatives.
Patty Parobek, Vice President of Artificial Intelligence Transformation at Mod Op, leads the agency's AI practice group. She spearheads initiatives to maximize the value and scalability of AI-enabled solutions. Parobek collaborates with the executive team to revolutionize creative, advertising and marketing projects for clients, while ensuring responsible AI practices. She also oversees AI training programs, identifies high-value AI use cases and measures implementation impact, providing essential feedback to Mod Op’s AI Council for continuous improvement. Parobek is a marketing strategy expert with over 15 years of experience in data-driven strategy development and change management. She has worked on both the agency and client sides for domestic and international brands, including American Greetings, Nestlé, Moen, and many more.