AI for Agencies Summit

Responsible AI: Elevating Agency Value Through Governance and Innovation [AI for Agencies Summit 24]

Tessa Burg
Duration: 21 minutes
Webinar Recorded: November 2024
Access from anywhere
Many agencies overlook the critical importance of AI governance, diving into projects without considering the implications of data ownership, security, bias mitigation, privacy, and compliance. But ignoring governance is a massive risk.

In this session, explore the dynamic interplay between AI governance and innovation with Mod Op's CTO Tessa Burg and Vice President, Artificial Intelligence Transformation Patty Parobek.

- Discover how implementing robust governance can accelerate your agency's AI adoption. Burg and Parobek will share insights on creating a safe environment for experimentation, enabling you to push boundaries and drive innovation without compromising ethical, legal and safety standards.
- Learn how Mod Op's legal, compliance, and data science teams have established effective guardrails to vet new and existing AI applications swiftly. Leave with actionable tools to implement in your own agency.
- Demystify the often-confusing landscape of data usage in AI applications. Gain clarity on when client consent is necessary and how to navigate privacy concerns, with practical guidance and real-world examples that will keep your agency safe from potential pitfalls.
- Get an insider look at Mod Op's innovative "AI Playground" model, which allows for the safe testing of new applications within a structured 90-day pre-evaluation period.
- Learn how this framework fosters creativity and innovation, while maintaining strict controls over data security and usage—providing a proven path for agencies to explore AI tools responsibly.

This session is a must-attend for any agency looking to elevate its AI strategy through informed governance and ethical innovation. Don’t miss this opportunity to learn how to navigate the complexities of AI and unlock its full potential for your agency’s success!
Meet Your Instructor

Tessa Burg

Tessa Burg is Chief Technology Officer and host of the Leader Generation podcast at Mod Op, a full-service marketing communications agency. She’s been leading data-driven marketing and technology teams for 15+ years on both the agency and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestle, Anlene, Moen and many more. She has deep skills in data and tech architecture, software product development and management, digital transformation and strategy. As CTO, she leads Mod Op's Technology, Innovation and AI Transformation teams and initiatives.

CTO, Mod Op
Meet Your Instructor

Patty Parobek

Patty Parobek, Vice President of Artificial Intelligence Transformation at Mod Op, leads the agency's AI practice group. She spearheads initiatives to maximize the value and scalability of AI-enabled solutions. Parobek collaborates with the executive team to revolutionize creative, advertising and marketing projects for clients, while ensuring responsible AI practices. She also oversees AI training programs, identifies high-value AI use cases and measures implementation impact, providing essential feedback to Mod Op’s AI Council for continuous improvement. Parobek is a marketing strategy expert with over 15 years of experience in data-driven strategy development and change management. She has worked on both the agency and client sides for domestic and international brands, including American Greetings, Nestlé, Moen, and many more.

VP of AI Transformation, Mod Op