For more than 70 years, researchers have pursued artificial intelligence. They were driven by a belief that we could give machines the ability to think, reason, understand, create, and take actions in the digital and physical worlds. But, progress was often slow, and the impact on our professional lives was minimal.

But, everything changed—and accelerated—with the release of ChatGPT in November 2022, and the rise of Generative AI.

Continuing AI advancements in language, vision, prediction, persuasion, reasoning, decisioning, and action will augment human capabilities and redefine knowledge work at a rate and scale that the economy has never seen.

Millions of jobs will be impacted as companies realize the power and potential of AI to drive productivity, efficiency, and profits. Every business in every industry faces the opportunity to disrupt, and the risk of being disrupted.

And this is the least capable AI we will ever have.

So, what happens next?

Watch Paul Roetzer’s opening keynote in which he explores a possible near-term future in which smarter and more powerful AI models lead to an explosion in intelligence, embodied within multi-modal language models, AI agents, and robotics.

The future is coming faster than you may think. Be prepared to lead the transformation.

Note: This course is a recording of a session from the Marketing Artificial Intelligence Conference (MAICON), which was held in September 2024.