Business Strategy

State of Marketing AI - 2023 Report Findings [Webinar Replay]

Emily Singer
Duration: 1 hr
Webinar Recorded: August 2023
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Access included with membership
How is artificial intelligence changing marketing and marketing jobs? We've got the answers—and you'll want to hear them.

Once again, Marketing AI Institute and Drift have teamed up to publish our third annual State of Marketing AI Report. This report is the only research of its kind and delivers unparalleled insight into how marketers actually understand and use AI—information that is critical to any marketing leader who wants to future-proof their business and career.

The report contains insights from hundreds of marketing professionals on their awareness, understanding, and adoption of AI. We revealed the findings during a special webinar.

During the webinar, Marketing AI Institute founder and CEO Paul Roetzer and Chief Content Officer Mike Kaput discussed the report, breaking down the key findings from our research. Drift's Emily Singer and Scott Ernst joined the conversation to add their expertise, experiences, and thoughts on the report as well.

You’ll leave with:

- Justification to take to your leadership team on why now is the time to increase the impact of your martech stack with AI-powered technologies
- A snapshot of the marketing industry’s sophistication when it comes to AI
- Tangible examples and use cases on the best avenues to begin your AI journey

Note: This webinar was originally recorded live as part of Marketing AI Institute's monthly webinar program.
Meet Your Instructor

Emily Singer

Emily Singer is the Senior Director, Corporate and Customer Marketing, at Drift. Drift, the Conversation Cloud company, helps businesses connect with people at the right time, in the right place with the right conversation.

Senior Director, Corporate and Customer Marketing, Drift
Meet Your Instructor

Scott Ernst

Scott Ernst brings over three decades of experience at the intersection of marketing technology and consumer data. Most recently, he was CEO of Tubular Labs, the leading SaaS insights and measurement authority for social video helping marketers, publishers, and platforms navigate the transition from linear TV to digital video. Prior to Tubular, he was Global CEO of Macromill, a Tokyo-based global marketing research business, where he partnered with Bain Capital to open 20 new offices around the world, add over 1,000 new employees to the team, drive revenue growth to over $400M and lead the company through a successful IPO.

CEO, Drift
Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute and PR 20/20; author of Marketing Artificial Intelligence (Matt Holt Books, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Founder & CEO, Marketing Artificial Intelligence Institute
Meet Your Instructor

Mike Kaput

Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Kaput has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Kaput is the co-author of "Marketing Artificial Intelligence: AI, Marketing and the Future of Business" (Matt Holt Books, 2022).

Chief Content Officer, Marketing AI Institute