State of Marketing AI - 2023 Report Findings

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State of Marketing AI - 2023 Report Findings [Webinar Replay]

Emily Singer

Duration: 1 hr

Webinar Recorded: August 2023

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How is artificial intelligence changing marketing and marketing jobs? We've got the answers—and you'll want to hear them.

Once again, Marketing AI Institute and Drift have teamed up to publish our third annual State of Marketing AI Report. This report is the only research of its kind and delivers unparalleled insight into how marketers actually understand and use AI—information that is critical to any marketing leader who wants to future-proof their business and career.

The report contains insights from hundreds of marketing professionals on their awareness, understanding, and adoption of AI. We revealed the findings during a special webinar.

During the webinar, Marketing AI Institute founder and CEO Paul Roetzer and Chief Content Officer Mike Kaput discussed the report, breaking down the key findings from our research. Drift's Emily Singer and Scott Ernst joined the conversation to add their expertise, experiences, and thoughts on the report as well.

You’ll leave with:

- Justification to take to your leadership team on why now is the time to increase the impact of your martech stack with AI-powered technologies
- A snapshot of the marketing industry’s sophistication when it comes to AI
- Tangible examples and use cases on the best avenues to begin your AI journey

Note: This webinar was originally recorded live as part of Marketing AI Institute's monthly webinar program.

Meet Your Instructor

Emily Singer

Emily Singer is the Senior Director, Corporate and Customer Marketing, at Drift. Drift, the Conversation Cloud company, helps businesses connect with people at the right time, in the right place with the right conversation.

Senior Director, Corporate and Customer Marketing, Drift

Meet Your Instructor

Scott Ernst

Scott Ernst brings over three decades of experience at the intersection of marketing technology and consumer data. Most recently, he was CEO of Tubular Labs, the leading SaaS insights and measurement authority for social video helping marketers, publishers, and platforms navigate the transition from linear TV to digital video. Prior to Tubular, he was Global CEO of Macromill, a Tokyo-based global marketing research business, where he partnered with Bain Capital to open 20 new offices around the world, add over 1,000 new employees to the team, drive revenue growth to over $400M and lead the company through a successful IPO.

CEO, Drift

Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute and SmarterX; co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business; host of The Artificial Intelligence Show podcast; and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies. Previously, he was founder and CEO of PR 20/20, a digital marketing agency that he sold in 2021.

Founder & CEO, Marketing Artificial Intelligence Institute and SmarterX

Meet Your Instructor

Mike Kaput

Mike Kaput is the Chief Content Officer at SmarterX and a leading voice on the application of AI in marketing. He is the co-author of Marketing Artificial Intelligence and co-host of The Artificial Intelligence Show podcast.

Chief Content Officer, SmarterX