State of Marketing AI - 2025 Report Findings

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State of Marketing AI - 2025 Report Findings [Webinar Replay]

Paul Roetzer

Duration: 1 hr

Webinar Recorded: May 2025

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How will artificial intelligence shape marketing and your career in 2025 and beyond? With so many AI advances in store in the coming years, staying informed has never been more critical.

Join us for the fifth annual, and most comprehensive ever, State of Marketing AI Report webinar. Packed with insights gathered from over 1900 marketing professionals, this year's report provides even more analysis into marketers' evolving awareness, adoption, and strategic use of AI.

During this webinar, Marketing AI Institute and SmarterX founder and CEO Paul Roetzer, along with Chief Content Officer Mike Kaput, unveil the report's findings and explore the transformative changes reshaping marketing today.

You'll walk away with:

- How marketers are progressing through different stages of AI adoption—from initial curiosity to transformative integration.

- Insights into who is driving AI adoption within organizations and common barriers faced.

- Marketers' perceptions and predictions about AI's impact on job roles and the workforce.

- Emerging AI trends and technologies that marketers believe will have the greatest impact over the next year.

Note: This webinar was originally recorded live as part of Marketing AI Institute's monthly webinar program.

Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute and SmarterX; co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business; host of The Artificial Intelligence Show podcast; and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies. Previously, he was founder and CEO of PR 20/20, a digital marketing agency that he sold in 2021.

Founder & CEO, Marketing Artificial Intelligence Institute and SmarterX

Meet Your Instructor

Mike Kaput

Mike Kaput is the Chief Content Officer at SmarterX and a leading voice on the application of AI in marketing. He is the co-author of Marketing Artificial Intelligence and co-host of The Artificial Intelligence Show podcast.

Chief Content Officer, SmarterX