State of Marketing AI - 2024 Report Findings

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State of Marketing AI - 2024 Report Findings [Webinar Replay]

Paul Roetzer

Duration: 59 minutes

Webinar Recorded: July 2024

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How is artificial intelligence changing marketing and marketing careers? We've got the answers—and you'll want to hear them.

Once again, Marketing AI Institute and Drift have teamed up to publish our fourth annual State of Marketing AI Report. This report delivers unparalleled insights into how marketers actually understand and use AI—information that is critical to any marketing leader who wants to future-proof their business and career.

The report contains insights from 1,800+ marketing professionals on their awareness, understanding, and adoption of AI.

During the webinar, Marketing AI Institute founder and CEO Paul Roetzer and Chief Content Officer Mike Kaput will discuss the report, breaking down the key findings from our research.

You’ll leave with:

- Justification to take to your leadership team on why now is the time to increase the impact of your martech stack with AI-powered technologies
- A snapshot of the marketing industry’s sophistication when it comes to AI
- Tangible examples and use cases on the best avenues to begin your AI journey
- What has changed over the past year and what trends you need to pay attention to

Note: This webinar was originally recorded live as part of Marketing AI Institute's monthly webinar program.

Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute and PR 20/20; author of Marketing Artificial Intelligence (Matt Holt Books, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Founder & CEO, Marketing Artificial Intelligence Institute

Meet Your Instructor

Mike Kaput

Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Kaput has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Kaput is the co-author of "Marketing Artificial Intelligence: AI, Marketing and the Future of Business" (Matt Holt Books, 2022).

Chief Content Officer, Marketing AI Institute