2024 State of Marketing AI Report [Download]

Marketing AI Institute
Released July 2024
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Access available with membership
Get unparalleled insights into the state of AI in the marketing industry.

The 2024 State of Marketing AI Report contains never-before-seen data from nearly 1,800 marketers on AI understanding, usage, and adoption.

In it, you'll discover data on:

- How marketers understand, use, and buy AI technology...
- The top outcomes marketers want from AI...
- The top barriers they face when adopting AI...
- How the industry feels about AI's impact on jobs and society...
- Who owns AI within companies...
...And much, much more.