Does AI feel like a double-edged sword right now?

Sure, it is promising, but your boss thinks it will make you 500x more productive and you are worried about delivering on that promise. Plus, how well is AI even working across all of these various applications?

Applying AI to content is even more sensitive because your brand promise is your narrative. And you know the most human brands – brands that really connect deeply with buyers – are the ones that win. And, handing the keys of your brand story over to a machine just doesn’t feel right. The creativity, personal knowledge, and humanity YOU add to your work is critically important.

This webinar is here to help you navigate concerns around AI and come out on top with an AI-powered approach to marketing that is both more intelligent and more human.

Hear from experts who are creating, and using, these technologies. Join Casted’s COO, Adam Patarino, Casted’s CEO, Lindsay Tjepkema, and Marketing AI Institute’s Mike Kaput, to learn:

- Why it’s so important to incorporate AI into your marketing the right way.
- How to make AI your content copilot across use cases like: content cataloging, promotion, optimization, social, and more.
- What considerations and risks to navigate as you make your brand more human at scale with AI.

Learn how to implement AI effectively and responsibly in your marketing work.

Note: This webinar was originally recorded live as part of Marketing AI Institute's monthly webinar program.