AI is evolving from a tool to a true creative collaborator, reshaping the way writers and content creators work.

Frontier models from Anthropic, Google, OpenAI and others are no longer just generating text—they're reasoning, producing multimodal content, and adapting to creative feedback. This shift unlocks exciting new possibilities, while also challenging our understanding of what remains uniquely human.

Beyond text generation, AI agents are transforming storytelling. They can execute complex creative tasks, refine ideas through iteration, and even co-develop narratives alongside human creators. As these capabilities accelerate, the creative landscape is being redefined.

How should writers and creators adapt? Where does human creativity shine brightest? And what ethical and professional challenges must we navigate in this new era? Join us for a deep dive into the evolving role of AI in creativity—exploring its potential, its limits, and what it means for the future of writing and content creation.