In the realm of business, the written word knows no boundaries. Whether you're in marketing, sales, customer service, HR, or operations, the art of copywriting is your trusty ally, shaping and steering your interactions with audiences far and wide.

But here's the twist: AI is heralding a new era of "smarter" writing—transforming the landscape and democratizing access to the magic of words, while simultaneously casting a shadow of uncertainty over brands, agencies, publishers, and media giants who may have been caught off guard.

The future for writers, editors, and content leaders is riddled with mysteries. In this opening keynote, Paul Roetzer, founder and CEO of Marketing AI Institute, explores the current state of large language models (LLMs) and AI writing tools, showing you how to harness the power of AI to supercharge your abilities and elevate your career.

Note: This webinar was originally recorded live in March 2024, as part of the AI for Writers Summit.