There exists a false narrative today that Machine Learning (ML) and Artificial Intelligence (AI) are replacing humans in the workplace. In fact, the reality is very different where ML and AI are being deployed at scale,and yet industry are hiring more than ever.

There is, however, a massive gap within industry around enhancing and leveraging human creativity and unlocking human potential at scale. Humans have knowledge, understanding and wisdom that machines and algorithms don’t have and we need to tap into that knowledge to create more value for society. However, machines and algorithms can perform certain tasks at a speed and scale that humans can never achieve.

In this talk, Domhnaill will give examples where AI enhances human creativity, and how we fuse art and technology to bring together the very best of humanity with the best of technology. He will also share EY's work fusing the physical and the virtual, and placing humans@center in the evolving Metaverse landscape.

This Course is a recording of one of the main stage talks at the Marketing Artificial Intelligence Conference (MAICON), which was held in August 2022.