Use AI and Predictive Analytics to Drive Marketing Strategy

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Data and Analytics

How Do Companies Use AI and Predictive Analytics to Drive Marketing Strategy [MAICON 22]

Atalia Horenshtien

Course Duration: 38 minutes

Released: August 2022

Level: Beginner

The combination of human and artificial intelligence in marketing is highly needed, as marketing is increasingly becoming center-stage and accountable for business.

In this session, Horenshtien will share insights around AI and marketing through industry use cases. She'll also discuss how to leverage AI to increase marketing performance and ROI, and to be more critical to daily business activities.

This Course is a recording of one of the main stage talks at the Marketing Artificial Intelligence Conference (MAICON), which was held in August 2022.

Meet Your Instructor

Atalia Horenshtien

Atalia Horenshtien is a Customer Facing Data Scientist and Evangelist at DataRobot. She works with customers in different industries and plays a vital role in being a trusted advisor on AI across the customer lifecycle. She enables customers to solve complex data-science problems and adopt AI/ML across the organization using the DataRobot platform. Horenshtien holds a Bachelor of Science in industrial engineering and management and two master's — MBA and Business Analytics.

Customer Facing Data Scientist & Evangelist, DataRobot