Most marketers know experiential marketing works—but can they dig deep into why certain experiences do (or don't) keep customers coming back? Jonathan Yaffe, Co-Founder and CEO of AnyRoad, will explore how brands including Nestle, Budweiser, and Michaels Arts & Crafts, measure first-person data from in-person, virtual, and hybrid experiences. He'll discuss the power of data and AI in understanding human behavior and fostering brand loyalty—including using natural language processing to draw insights, or how AI helps model customer behavior—and how data-driven experiential marketing is changing the future of the industry and the way brands build long-term relationships with customers.

This Course is a recording of one of the main stage talks at the Marketing Artificial Intelligence Conference (MAICON), which was held in August 2022.