Content Marketing

Vision AI and the Future of Video and Design: How Advances in Image and Video Recognition and Generation Are Altering (and Enhancing) Human Creativity [MAICON 22]

Mike Kaput
Course Duration: 38 minutes
Released: August 2022
Level: Beginner
AI can recognize and generate faces, analyze and produce videos, and edit and create images. The implications—positive and negative—are profound for marketers, brands and creative professionals.

As vision AI technology races forward in its capabilities, the only real limitations seem to be understanding what’s possible and having the imagination to bring smarter solutions to life.

But there is a dark side too, filled with bias and bad actors, and marketers must be ready for this new reality.

This Course is a recording of one of the main stage talks at the Marketing Artificial Intelligence Conference (MAICON), which was held in August 2022.
This panel will:
Explore the creative possibilities that AI unlocks for video and design.
Present the cautionary tales of the technology being used for deepfakes and disinformation that can harm your brand, and society.
Offer insights into technologies and processes to help you and your team build more intelligent strategies.
Meet Your Instructor

Stefan Britton

Stefan Britton is the Director of Enterprise Innovation at Shutterstock, where he leads the productization and commercial rollout of Shutterstock.AI and the development of the Shutterstock.AI brand. Based out of London, Britton has over 20 years of experience in the technology industry, 15 of which has been in marketing technology. Over the past five years, he has become a leader in the artificial intelligence space as the Director of Datasine, an AI start-up acquired by Shutterstock in 2021 that uses computer vision to improve the performance of social media advertising, and as the Chief Commercial Officer of Phrasee, a world-leading AI copywriting company. Britton was recognized as the Masterclass Digital Expert of the Year in 2020. He is passionate about bringing AI tools focused on creative intelligence and predictive performance to the creative world to help brands and agencies promote themselves through authentic marketing.

Director, Enterprise Innovation Solutions, Shutterstock, Inc.
Meet Your Instructor

Apoorva Dornadula

Apoorva Dornadula is a co-founder and Head of Engineering at Viralspace (acquired by Smartly.io), a product bringing visual intelligence super powers to performance marketers. She leads the engineering and AI development at Viralspace where she innovates at the intersection of computer vision, AI explainability, and multimodal machine learning. Dornadula is on the Forbes 30 Under 30 list in the Marketing & Advertising category for 2021. Prior to Viralspace, she did her master's in Computer Science at Stanford University and was a researcher in the Stanford Vision Lab. Dornadula also studied Electrical Engineering and Computer Science as an undergrad at UC Berkeley. In her free time, she loves to learn new sports, solve puzzles, and read.

Co-Founder & Head of Engineering, Viralspace (acq. by Smartly)
Meet Your Instructor

Kirk Iwanowski

Kirk Iwanowski is the Global CMO of AnyClip. He joined the company in 2021, and immediately spearheaded its global rebrand as The Visual Intelligence Company™ – concurrent with AnyClip’s expansion as a SaaS company leveraging its proprietary AI technology to power advanced video solutions for business. Most recently, Iwanowski served as CMO/EVP of EPIX, (now owned by Amazon and formerly a JV of MGM, Paramount and Lionsgate). At EPIX, he helped transition the network from a singular movie channel to a full premium entertainment service, while introducing the network to a mass TV and streaming audience following MGM’s $1B+ acquisition of the network in 2017. Prior to EPIX, Iwanowski served as the SVP, Marketing of Apparition Pictures and FilmDistrict. Earlier, he was the EVP of Marketing at Sundance Channel for a decade, a JV of Robert Redford, NBC Universal and CBS where he, as part of the Executive Team, helped lead the sale of the network to Cablevision/AMC Networks in 2008.

CMO, AnyClip
Meet Your Instructor

Mike Kaput

Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Kaput has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Kaput is the co-author of "Marketing Artificial Intelligence: AI, Marketing and the Future of Business" (Matt Holt Books, 2022).

Chief Content Officer, Marketing AI Institute