Why Generic AI Fails & How Custom GPTs Fix It

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Why Generic AI Fails & How Custom GPTs Fix It [AI for B2B Marketers Summit 25]

Leslie Carruthers

Duration: 28 minutes

Session Recorded: June 2025

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Your AI Should Know Your Business. Custom GPTs Do.

Generic AI tools like ChatGPT aren’t built for B2B complexity, security, or real competitive advantage. Custom GPTs change the game—unlocking hyper-personalized content, AI-driven SEO, scalable ABM, and sales enablement while integrating into your existing tech stack. In this session, discover:

- Why off-the-shelf AI falls short for B2B marketers
- How brands like BBVA & Moderna are using Custom GPTs
- A proven blueprint for designing, deploying & scaling AI assistants that drive revenue

Walk away ready to turn AI from a cool experiment into a business growth engine.

Meet Your Instructor

Leslie Carruthers

Leslie Carruthers is the founder and president of The Search Guru, a digital marketing agency helping B2B enterprises drive measurable growth. With over 25 years of experience, she is a recognized expert in AI-driven marketing, SEO, and conversion optimization. A graduate of Ohio University’s E.W. Scripps School of Journalism, Carruthers has trained, consulted for, and executed strategies for startups to Fortune 500 companies.

President, The Search Guru, Inc.