Content Marketing

AI Writing in the Enterprise: The Opportunities and Obstacles of Adopting AI for Content Creation [AI for Writers Summit 24]

Mike Kaput
Duration: 45 minutes
Webinar Recorded: March 2024
Access from anywhere
Led by industry leaders who have spearheaded the integration of generative AI writing platforms within their teams or companies, this session promises insights into the transformative landscape of AI-driven content creation. Explore pivotal questions that have shaped the adoption journey:

- Vendor Selection: Uncover the strategies employed by our leaders as they evaluated and selected their AI vendors.
- Impact on Organization: Gain valuable insights into how generative AI writing platforms have revolutionized marketing strategies and workflows within these innovative organizations.
- Implementation Challenges: Navigate the hurdles faced during the integration of AI into existing workflows and discover the solutions that propelled success.
- Impact on Creativity: Delve into the intersection of AI-assisted writing and creativity, understanding its influence on the generation of compelling marketing content.
- Data and Privacy Concerns: Address the paramount issue of data security and privacy when utilizing AI writing tools, and learn how our leaders navigated these concerns.
- ROI Measurement: Explore the metrics and indicators employed to measure the ROI of AI writing tools in dynamic marketing campaigns.
- Skillset Adaptation: Unearth the evolution of skillsets within marketing teams, discovering how AI technologies have impacted staffing, hiring, and overall team dynamics.
- Ethical Considerations: Navigate the ethical considerations involved in AI-driven content creation.

Join us for this enlightening panel discussion, where the forefront of AI innovation meets practical insights, and discover the untapped potential and challenges of adopting AI for content creation in your enterprise.

Note: This session was originally recorded live in March 2024 as part of the AI for Writers Summit.
Meet Your Instructor

Mike Kaput

Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Kaput has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Kaput is the co-author of "Marketing Artificial Intelligence: AI, Marketing and the Future of Business" (Matt Holt Books, 2022).

Chief Content Officer, Marketing AI Institute
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Ashley Gross

Ashley Gross has extensive experience in product marketing, growth marketing, and managing global campaigns within tech SaaS companies. She specializes in integrating artificial intelligence into digital marketing strategies, transforming complex data into actionable insights. With a strong background in both B2B and B2C sectors, Gross has driven significant customer engagement and business growth. An avid skydiver, her adventurous spirit mirrors her innovative approach to marketing. A recognized voice in the tech marketing community, Gross shares her expertise at industry events and through media platforms, known for her commitment to putting people at the center of emerging technology.

Global Campaigns Marketing Manager, commercetools
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Annemaria Nicholson

Annemaria Nicholson leads internal AI strategy and ops for the Salesforce Marketing org, driving innovation, scalability, and the portfolio management of AI tools across 30+ teams. She’s helped improved speed to market and realized up to 30% productivity gains. Nicholson has empowered marketers to seamlessly integrate AI into their daily work with 90%+ tool adoption and helped employees focus AI efforts where it helps the most.

Senior Manager, Artificial Intelligence & Content Ops, Salesforce
Meet Your Instructor

Dan Slagen

Dan Slagen is a four-time start-up executive specializing in scaling global go-to-market functions from early stage to $100M+ in ARR. With experience in both B2B and B2C at companies such as HubSpot and Wayfair, Slagen has built teams across marketing, growth, sales, customer success, and business development, and also founded and sold a video tech start-up of his own. A frequent contributor and advisor to the start-up community, Slagen has spoken at more than 50 conferences and has been featured in "The New York Times", "The Wall Street Journal", "Forbes", CNBC, TechCrunch, and Bloomberg TV amongst others. Above all else, Slagen believes in creativity, drive, and a people-first mentality.

CMO, Tomorrow.io