Amy Heidersbach is Chief Marketing Officer for Persado, where she oversees global marketing efforts. With a commitment to “full stack, integrated marketing,” Amy has a 20+ year track record of success building authentic brands, launching innovative products, creating categories, and scaling businesses in a variety of industries. Most recently, Amy led Global Marketing and Community at Alteryx, where she launched a new category in the data analytics space – Analytic Process Automation, or APA, in June 2020. Previously, as Chief Marketing Officer at CareerBuilder, Amy repositioned the company from a jobs advertising business to a multi-solution provider, which she named the Hello To HireTM platform. Before joining CareerBuilder, Amy held leadership positions at Capital One, eBay Inc., and Visa.
Jay Pattisall is Forrester's expert on creative, media, marketing, and in-house agencies, helping CMOs and business leaders make sense of the complex and ever-changing services landscape surrounding advertising, marketing and consumer engagement.