AI + Creativity: How AI Transforms Brand Communications

Join Today for Access

Public Relations

AI & Creativity: How AI Transforms and Personalizes Brand Communications [Webinar Replay]

Amy Heidersbach

Duration: 1.1 hours

Webinar Released: April 2021

Access from anywhere

Lifetime access with membership

How are you using AI in the creative process?
A new study discovered that the time for AI and creativity is now. In this webinar, learn how AI can inspire the creative process, transform messaging, and drive outsized business outcomes.

During the webinar, Persado CMO, Amy Heidersbach, unveils key findings from its 2021 State of AI and Creativity Study. After surveying 400+ senior marketers, Persado discovered that investments in AI and creative output are rising. In fact, the majority of leaders (73%) are planning to apply AI to parts of the creative process in 2021.

Amy is also joined by guest speaker, Jay Pattisall of Forrester. Jay is Forrester's expert on creative, media, marketing, and in-house agencies, helping CMOs and business leaders make sense of the complex and ever-changing landscape surrounding advertising, marketing, and consumer engagement. He will touch on his expertise in intelligent creativity and how human intuition combined with machine accuracy will usher in a new era of creative transformation.

Note: This webinar was originally recorded live as part of Marketing AI Institute's monthly webinar program.

In this webinar, you will learn about:

2021 State of AI and Creativity Survey findings

Use cases to get started with applying AI to messaging and ideation

Forward-looking predictions about the future of how AI will transform the creative process

Meet Your Instructor

Amy Heidersbach

Amy Heidersbach is Chief Marketing Officer for Persado, where she oversees global marketing efforts. With a commitment to “full stack, integrated marketing,” Amy has a 20+ year track record of success building authentic brands, launching innovative products, creating categories, and scaling businesses in a variety of industries. Most recently, Amy led Global Marketing and Community at Alteryx, where she launched a new category in the data analytics space – Analytic Process Automation, or APA, in June 2020. Previously, as Chief Marketing Officer at CareerBuilder, Amy repositioned the company from a jobs advertising business to a multi-solution provider, which she named the Hello To HireTM platform. Before joining CareerBuilder, Amy held leadership positions at Capital One, eBay Inc., and Visa.

CMO, Persado

Meet Your Instructor

Jay Pattisall

Jay Pattisall is Forrester's expert on creative, media, marketing, and in-house agencies, helping CMOs and business leaders make sense of the complex and ever-changing services landscape surrounding advertising, marketing and consumer engagement.

Principal Analyst, Forrester