AI, Compliance, and All the Insights a Prompt Away

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Data and Analytics

AI, Compliance, and All the Insights a Prompt Away [MAICON 23]

Tim Hayden

Course Duration: 48 minutes

Released: July 2023

Level: Beginner

With the Federal Trade Commission and eight U.S. states presenting new rules and laws on data governance, and Google flipping the switch, 2023 is the year of the customer data platform (CDP). Now is the time to better understand your audiences and employ a digital workforce that analyzes customer behavior and media performance, and produces other business insights while you sleep. It's also time to grab a cup of coffee and use natural language prompts to find what you need to make your next marketing decision. Are you ready? Attendees of this session will:

- Walk away aware of ongoing public policymaking and big tech changes to data access and management.
- Learn how data unification and entity resolution can save you time and millions in fines, media spend and marketing operations.
- Explore how natural language search can help you wake up dark data and leverage large datasets.

This Course is a recording of one of the main stage talks at the Marketing Artificial Intelligence Conference (MAICON), which was held in July 2023.

Meet Your Instructor

Tim Hayden

Tim Hayden is the founder and CEO of Brain+Trust, a strategic consultancy that empowers brands to grow revenue by leveraging first-party data and artificial intelligence. Before Brain+Trust, he headed marketing at Zignal Labs, a real-time media intelligence platform used by Facebook, Google, Uber, IBM, and others to measure trends and manage their brand reputation. Tim is also the former head of the Mobile program at Edelman Digital in North America. He has catalyzed transformational change within some of the world’s leading brands, including Dell Technologies, Bacardi USA, McDonald's, Shell Oil, Hilton Worldwide, Kraft Foods, and Walmart. Author of "The Mobile Commerce Revolution" (Pearson, October 2014), Tim lives with his wife and son in Austin, and hasn't owned a personal car since 2003.

Founder & CEO, Brain+Trust