B2B for Marketers Summit Archives

How Marketers Can Unleash Higher-Order Creativity and Impact With AI [AI for B2B Marketers Summit 25]

Alex Gay
Duration: 39 minutes
Session Recorded: June 2025
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The effectiveness of AI in marketing lies in striking a proper balance between technology and intuition. While AI opens new possibilities, success depends on knowing where technology can enhance our work—and where human judgment remains essential.

Marketers have a unique opportunity to drive this change and lead clear AI strategies across their organizations. Success requires identifying which tasks AI can best support (like content planning or data analysis) while preserving the human elements that make marketing powerful: creativity, emotion, and authentic connection.

In this session, Alex Gay, VP of Product Marketing at Grammarly, and Jessica Hreha, Director of AI Transformation at Jasper, will explore how B2B marketers can lead responsible, effective AI adoption without sacrificing their creative edge. Together, they'll share real-world insights on building the right mindset, crafting a clear strategy, and using AI as a catalyst for higher-order creativity.
Meet Your Instructor

Alex Gay

Alex Gay is a passionate leader with 15+ years of experience, including leadership roles at Adobe and McGraw-Hill Education. Gay thrives in creating vibrant teams, crafting customer-centric growth strategies, and executing successful go-to-market plans that truly make a difference. Alex lives in the SF Bay Area with his wife and two children, who remind him that balance is everything.

Vice President Marketing, Grammarly
Meet Your Instructor

Jessica Hreha

Jessica Hreha’s 20-year career is marked by her drive to challenge status quo and get epic sh*t done. As Head of Marketing AI Strategy and Transformation at Jasper, Hreha engages directly with clients to collaborate on developing and expanding Generative AI initiatives. Her focus is on fostering AI literacy and responsible adoption within marketing teams by identifying, building, and scaling use cases and programs. Hreha is proof that anyone, at any level, within an organization can step up and spark widespread change and transformation within an organization. Her mission is to champion other marketers to take action in this new AI era–it’s a wide open leadership opportunity for any career level to become an agent of action and change.

Head of Marketing AI Strategy & Transformation, Demand Content Strategy, Jasper
Meet Your Instructor

Mike Kaput

Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Kaput has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Kaput is the co-author of "Marketing Artificial Intelligence: AI, Marketing and the Future of Business" (Matt Holt Books, 2022).

Chief Content Officer, Marketing AI Institute