AI for B2B Marketers Blueprint

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Business Strategy

AI for B2B Marketers Blueprint [Webinar Replay]

Mike Kaput

Duration: 55 minutes

Webinar Recorded: October 2023

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B2B marketers have a lot on their shoulders these days. They’re tasked with nurturing customers often over a long and complex buyer journey.

There are more stakeholders, more touchpoints, more data to juggle—not to mention an ever-growing number of channels and devices. And they’re expected to do it all while giving buyers a 1:1 consumer experience…and driving bottom-line growth for their organizations.

AI can help. However, most organizations, business leaders, and B2B marketers are entirely unprepared for the power and potential of AI and need guidance on how AI can increase productivity, decrease costs, and elevate performance.

Our AI for B2B Marketers Blueprint offers real-life examples of companies succeeding with AI, adopting AI in their marketing strategies, and driving real business results. You’ll learn:

- What AI is and can do
- What AI use cases are available to B2B marketers today, and how to identify relevant use cases for your organization
- Which specific AI tools would most benefit your company

Our webinar breaks down the key findings of this report and leaves you with new insights to help you grow and advance on your AI journey.

Note: This webinar was originally recorded live as part of Marketing AI Institute's monthly webinar program.

Meet Your Instructor

Mike Kaput

Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Kaput has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Kaput is the co-author of "Marketing Artificial Intelligence: AI, Marketing and the Future of Business" (Matt Holt Books, 2022).

Chief Content Officer, Marketing AI Institute

Meet Your Instructor

Cathy McPhillips

Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business focused on restaurants and the service sector. She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.

Chief Growth Officer, Marketing AI Institute