Business Strategy

AI for Small Business

Mike Kaput
Course Duration: 47 minutes
Course Released: July 2020
Level: Beginner
Lifetime access with membership
This talk addresses a major concern for many: Can AI work for me if I'm a small company or don't have data? The answer is: "Yes, if you know the right tools and have the right approach."

In this presentation, we'll walk through what AI tools require no first-party data and how to use AI even if you're a small operation.

Course Curriculum

  • 1

    Welcome to the Course!

    • A Message From Your Instructor

  • 2

    The Course

    • Lesson 1: How to Understand AI: Small Business Edition

    • Lesson 2: How to Approach AI as a Small Business

    • Lesson 3: How to Select Vendors and Get Started

    • Test Your Learning

  • 3

    Next Steps...

    • Closing Notes From Your Instructor

    • More Resources For You

    • Before You Go...

Meet Your Instructor

Mike Kaput

Mike Kaput is a senior consultant and strategist at PR 20/20 who uses digital marketing to help companies grow. In 2015, Kaput became intrigued by how artificial intelligence was going to shape the future of marketing, and of society at large. Over the past four years, he's written 200+ articles on the subject for Marketing AI Institute, an organization that makes AI approachable and actionable for marketers. Today, Kaput is the Institute's director, helping marketing and business leaders better understand how AI can become their competitive advantage.

Director, Marketing Artificial Intelligence Institute