Bart Frischknecht is the CEO and founder of Cobomba, a content strategy software platform that uses AI to help marketers plan content that works. He applies his unique background—a blend of design, marketing and engineering—to help companies create, communicate and deliver value to their customers. These days, Frischknecht is all about building marketing technology to help marketers achieve their growth goals and be seen as leaders in their organizations. He is passionate about using data to put customers’ needs and choices at the center of strategic decision making. He has advised company boards, C-suite leaders, sales, marketing and product teams on their growth strategies across a wide range of industries over fifteen years. Frischknecht received his B.S. in Mechanical Engineering from Brigham Young University, his Ph.D. from the University of Michigan and enjoyed four years as a senior research fellow at the University of Technology, Sydney.