Jim Sterne sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990s, founded the Marketing Analytics Summit in 2002 and co-founded the Digital Analytics Association in 2004. His twelfth book is "Artificial Intelligence for Marketing: Practical Applications". He is now advising companies on analytics strategy planning at Data Driven Leaders Studio, as well as teaching the ins and outs of AI and ML to marketers.
