An Interview with Jim Sterne [Ask Me Anything Session]
Business Strategy

An Interview with Jim Sterne [Ask Me Anything Session]

Jim Sterne
Duration: 51 minutes
Recorded November 2020
Access from anywhere
Lifetime access with membership
In our Ask Me Anything sessions with Instructors, members ask their questions on marketing AI best practices, technology and AI implementation. Listen to the replay of the conversation with Jim Sterne of Target Marketing of Santa Barbara.
In the conversation, he discusses:
Machine learning at a basic level, and when you should use it.
The role of data in machine learning.
The impact of AI on jobs.
What roles will remain uniquely human.
Meet Your Instructor

Jim Sterne

Jim Sterne sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990s, founded the Marketing Analytics Summit in 2002 and co-founded the Digital Analytics Association in 2004. His twelfth book is "Artificial Intelligence for Marketing: Practical Applications". He is now advising companies on analytics strategy planning at Data Driven Leaders Studio, as well as teaching the ins and outs of AI and ML to marketers.

President, Target Marketing of Santa Barbara