Conversational

An Interview with Scot and Susan Westwater [Ask Me Anything Session]

Scot Westwater
Duration: 1.0 hours
Recorded February 2021
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In our Ask Me Anything sessions with Instructors, members ask their questions on marketing AI best practices, technology and AI implementation. Listen to the replay of the conversation with Scot and Susan Westwater, Pragmatic Digital.
In the conversation, they discuss:
The most common ways brands can get started with voice.
The biggest near-term voice opportunities for marketers.
Voice search.
What's next for voice.
Meet Your Instructor

Scot Westwater

Scot Westwater focuses on developing useful and usable voice experiences to help businesses provide value to their audiences. He has created numerous videos, and has written articles and ebooks focused on the intersection of business strategy and voice technology. Late last year, he and his wife Susan released Voice Strategy: Creating Useful and Usable Voice Experiences. Westwater has presented talks and workshops at a number of events, including VOICE Summit 2019 and Project Voice 2020. He also is a co-founder of Voice Masters and an ambassador for the Open Voice Network.

CCO and Co-Founder | Author, Pragmatic Digital
Meet Your Instructor

Susan Westwater

Susan Westwater helps clients solve marketing and customer-experience problems via customer-centric approaches to plan and create useful and usable voice experiences for their audiences. Westwater has presented and authored a number of talks, workshops, articles and ebooks focused on the role voice technology plays in marketing and business strategy. She co-authored Voice Strategy: Creating Useful and Usable Voice Experiences with her husband Scot. Westwater is a co-founder of Voice Masters, an online education program designed to teach innovative business teams about voice and voice strategy. She also is an ambassador for the Open Voice Network and an advocate for Women in Voice.

CEO & Co-Founder | Author, Pragmatic Digital