Scot Westwater empowers marketing leaders to integrate AI into their strategies for greater efficiency, personalization, and impact. As Chief Innovation Officer at Pragmatic Digital, he bridges the gap between cutting-edge AI capabilities and real-world marketing challenges. An industry-recognized author and expert in AI-driven marketing strategies, Westwater has co-authored two books, including Voice Marketing, a finalist for the prestigious Leonard L. Berry Marketing Book Award from the American Marketing Association.
With over 20 years of experience at top agencies like Leo Burnett, Frankel, and Ogilvy Impact, Susan Westwater helps marketing leaders turn AI from a buzzword into a business advantage. As co-founder of Pragmatic Digital, she specializes in making AI practical for enhancing customer engagement and driving growth. A recognized thought leader, Westwater is also the co-author of two books, including Voice Marketing, which was named a finalist for the prestigious Leonard L. Berry Marketing Book Award from the American Marketing Association.
