Conversational

An Interview with Scot and Susan Westwater [Ask Me Anything Session]

Scot Westwater
Duration: 1.0 hours
Recorded February 2021
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In our Ask Me Anything sessions with Instructors, members ask their questions on marketing AI best practices, technology and AI implementation. Listen to the replay of the conversation with Scot and Susan Westwater, Pragmatic Digital.
In the conversation, they discuss:
The most common ways brands can get started with voice.
The biggest near-term voice opportunities for marketers.
Voice search.
What's next for voice.
Meet Your Instructor

Scot Westwater

Scot Westwater empowers marketing leaders to integrate AI into their strategies for greater efficiency, personalization, and impact. As Chief Innovation Officer at Pragmatic Digital, he bridges the gap between cutting-edge AI capabilities and real-world marketing challenges. An industry-recognized author and expert in AI-driven marketing strategies, Westwater has co-authored two books, including Voice Marketing, a finalist for the prestigious Leonard L. Berry Marketing Book Award from the American Marketing Association.

Chief Innovation Officer, Pragmatic Digital
Meet Your Instructor

Susan Westwater

With over 20 years of experience at top agencies like Leo Burnett, Frankel, and Ogilvy Impact, Susan Westwater helps marketing leaders turn AI from a buzzword into a business advantage. As co-founder of Pragmatic Digital, she specializes in making AI practical for enhancing customer engagement and driving growth. A recognized thought leader, Westwater is also the co-author of two books, including Voice Marketing, which was named a finalist for the prestigious Leonard L. Berry Marketing Book Award from the American Marketing Association.

CEO & Co-Founder | Author, Pragmatic Digital