Business Strategy

An Interview with Tim Hayden [Ask Me Anything Session]

Tim Hayden
Duration: 1.0 hours
Recorded August 2021
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In our Ask Me Anything sessions with Instructors, members ask their questions on marketing AI best practices, technology and AI implementation. Listen to the replay of the conversation with Tim Hayden.
Hayden discusses:
How companies can prepare for growing and ever-changing data privacy laws.
Reasonable and practical next steps that companies can take now.
Who in a company needs to be involved in data privacy conversations.
How to make sure your data is clean and structured before data privacy laws go into effect.
The death of third-party cookies and what this means for marketers.
Meet Your Instructor

Tim Hayden

Tim Hayden is the CEO of Brain+Trust, a strategic consultancy that empowers brands to compete and grow revenue by leveraging their primary data. Before Brain+Trust, he headed marketing at Zignal Labs, a real-time media intelligence platform used by Uber, Citrix, IBM and others to identify influencers and for reputation management. Hayden is also former head of the Mobile program at Edelman Digital in North America. He has served as a catalyst for transformational change in some of the world’s leading brands, including Dell Technologies, Bacardi USA, McDonald's, Shell, Hilton Worldwide, Kraft Foods, and Walmart. He is co-author of The Mobile Commerce Revolution (Pearson, October 2014), lives with his wife and son in Austin, and hasn't owned a car since 2003.

CEO, Brain+Trust