Content Marketing

5 Applications of AI for Content Marketers [Short Course]

Katie Robbert
Course Duration: 34 minutes
Course Released: June 2020
Level: Beginner
Lifetime access with membership
AI and machine learning are everywhere, and marketers are struggling with major questions like: "What exactly is AI?" and "How will this impact my work?" In this talk by analytics expert and AI practitioner Katie Robbert, learn what AI is (and isn't), why you don't necessarily need to learn how to code, and what to do to future-proof your company and career.
In this course you will learn:
How to use AI to predict marketing trends and strategy.
How to use AI to understand messy data like customer feedback.
How to use AI to prove marketing ROI.

Course curriculum

  • 1

    Welcome to the Course!

    • A Message From Your Instructor

  • 2

    The Course

    • Lesson 1: The Situation

    • Lesson 2: What Is AI?

    • Lesson 3: First Use Case: Unfocused

    • Lesson 4: Second Use Case: Unclear

    • Lesson 5: Third Use Case: Untapped

    • Lesson 6: Fourth Use Case: Unprepared

    • Lesson 7: Fifth Use Case: Unknown

    • Lesson 8: Considerations

    • Lesson 9: How to Plan for AI Internally

    • Lesson 10: Next Steps

    • Test Your Learning

  • 3

    Next Steps...

    • Closing Notes From Your Instructor

    • More Resources For You

    • Before You Go...

Meet Your Instructor

Katie Robbert

Katie Robbert is an authority on compliance, governance, change management, agile methodologies, and dealing with high-stakes, “no mistakes” data. As CEO of Trust Insights, she oversees the growth of the company, manages operations and product commercialization, and sets overall strategy. Her expertise includes strategic planning, marketing operations management, organizational behavior, and market research and analysis.

Co-Founder and CEO, Trust Insights