Business Strategy

Artificial Intelligence in Digital Marketing [Short Course]

Paul Roetzer
Course Duration: 33 minutes
Course Released: July 2020
Level: Beginner
Lifetime access with membership
In this 5-episode series, Paul Roetzer, Founder and CEO of Marketing Artificial Intelligence Institute, sits down with HubSpot Product Manager of Machine Learning, Kevin Walsh, to discuss the applications of artificial intelligence in digital marketing.

This course is sponsored by HubSpot Academy. Learn more at

Course Curriculum

  • 1

    Welcome to the Course!

    • What Is Artificial Intelligence in Marketing?

    • How Can Marketers Use Artificial Intelligence?

    • Will Artificial Intelligence Take My Job?

    • What Are the Ethical Concerns of Artificial Intelligence in Marketing?

    • How Can Marketers Get Started with Artificial Intelligence?

    • About HubSpot Academy

Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute and PR 20/20; author of Marketing Artificial Intelligence (Matt Holt Books, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Founder & CEO, Marketing Artificial Intelligence Institute
Meet Your Instructor

Kevin Walsh

Kevin Walsh is the Senior Product Manager for machine learning at HubSpot. His teams are responsible for building HubSpot's machine learning as a service platform and for integrating machine learning models across HubSpot's product lines, including SEO, content recommendations and others. The teams also implement machine learning models for HubSpot's internal teams like customer support, customer success and sales. Prior to machine learning, Walsh worked as the product manager for several data products, including HubSpot's Salesforce integration and the enrichment service, HubSpot Insights.

Senior Product Manager, Machine Learning, HubSpot