"> An Interview with Paul Roetzer [Ask Me Anything Session]
Business Strategy

An Interview with Paul Roetzer [Ask Me Anything Session]

Paul Roetzer
Duration: 58 minutes
Recorded August 2020
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Lifetime access with membership
In our Ask Me Anything sessions with Instructors, members ask their questions on marketing AI best practices, technology and AI implementation. Listen to the replay of the conversation with Paul Roetzer, CEO, Marketing AI Institute.
In the conversation, he discusses:
How to identify an AI use case within your marketing program.
How to overcome the fear of AI with education.
How to smart small, while still moving the needle.
Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute and PR 20/20; author of Marketing Artificial Intelligence (Matt Holt Books, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Founder & CEO, Marketing Artificial Intelligence Institute