Business Strategy

An Interview with Paul Roetzer [Ask Me Anything Session]

Paul Roetzer
Duration: 58 minutes
Recorded August 2020
Access from anywhere
Lifetime access with membership
In our Ask Me Anything sessions with Instructors, members ask their questions on marketing AI best practices, technology and AI implementation. Listen to the replay of the conversation with Paul Roetzer, CEO, Marketing AI Institute.
In the conversation, he discusses:
How to identify an AI use case within your marketing program.
How to overcome the fear of AI with education.
How to smart small, while still moving the needle.
Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, he's focused on making artificial intelligence approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Founder & CEO, Marketing Artificial Intelligence Institute