Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Kaput has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Kaput is the co-author of "Marketing Artificial Intelligence: AI, Marketing and the Future of Business" (Matt Holt Books, 2022).
Paul Roetzer is founder and CEO of Marketing AI Institute and PR 20/20; author of Marketing Artificial Intelligence (Matt Holt Books, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.
Robert Rose has more than 30 years of experience in digital marketing, and the strategic use of content to drive better customer experiences. He’s advised more than 200 companies, including McDonald’s, Facebook, Microsoft, Adidas, Whirlpool, and The Bill & Melinda Gates Foundation. Rose’s firm The Content Advisory, is the leading content strategy consulting, research, and education company.
Sharon Toerek is the Founder and CEO of Toerek Law (doing business in the agency world as Legal + Creative), a national law firm focused on intellectual property and marketing law for marketing agencies and their clients. Toerek is a former president of the American Ad Federation in Cleveland and a member of the 4As Legal Consultant Panel. She’s a frequent speaker on marketing and IP legal issues at industry events like INBOUND, MAICON, Content Marketing World, and Agency Management Institute.
Drew McLellan has worked in advertising for 30+ years. He started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R and still actively runs the agency. He spends the lion’s share of his time running Agency Management Institute (AMI), which he also owns. AMI serves thousands of small to mid-sized agencies (advertising, digital, marketing, media and PR) every year, so they can increase their AGI, attract better clients and employees, mitigate the risks of being self-employed in a such volatile business, and best of all — let the agency owner actually enjoy the perks of agency ownership.
