Business Strategy

Assessing and Mitigating Bias in Marketing AI

Christopher S. Penn
Course Duration: 42 minutes
Course Released: June 2020
Level: Beginner
Lifetime access with membership
Learn what the difference is between human bias and machine bias, the four types of machine bias, how to identify bias in a dataset using common machine learning and data science tools, and best-practice tools for keeping your AI models on the rails.

Course curriculum

  • 1

    Welcome to the Course!

    • A Message From Your Instructor

  • 2

    The Course

    • Lesson 1: What Is Bias

    • Lesson 2: Examples of Bias

    • Lesson 3: Dealing with Known Bias

    • Lesson 4: Impacts of Bias

    • Lesson 5: Identifying Bias

    • Lesson 6: Mitigating Bias

    • Closing Notes From Your Instructor

    • Test Your Learning

  • 3

    Next Steps...

    • More Resources For You

    • Before You Go...

Meet Your Instructor

Christopher S. Penn

Christopher S. Penn is an authority on analytics, digital marketing and marketing technology. A recognized thought leader, best-selling author and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. As chief data scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research and development. Penn is a 2020, three-time IBM Champion in IBM Analytics, a Brand24 Top 100 Digital Marketer, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Prior to cofounding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software and public relations industries. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.

Co-Founder and Chief Data Scientist, Trust Insights