"> Assessing and Mitigating Bias in Marketing AI
Business Strategy

Assessing and Mitigating Bias in Marketing AI [Short Course]

Christopher S. Penn
Course Duration: 42 minutes
Course Released: June 2020
Level: Beginner
Lifetime access with membership
Learn what the difference is between human bias and machine bias, the four types of machine bias, how to identify bias in a dataset using common machine learning and data science tools, and best-practice tools for keeping your AI models on the rails.

Course curriculum

  • 1

    Welcome to the Course!

    • A Message From Your Instructor

  • 2

    The Course

    • Lesson 1: What Is Bias

    • Lesson 2: Examples of Bias

    • Lesson 3: Dealing with Known Bias

    • Lesson 4: Impacts of Bias

    • Lesson 5: Identifying Bias

    • Lesson 6: Mitigating Bias

    • Closing Notes From Your Instructor

    • Test Your Learning

  • 3

    Next Steps...

    • More Resources For You

    • Before You Go...

Meet Your Instructor

Christopher S. Penn

Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research and development.

Co-Founder and Chief Data Scientist, TrustInsights.ai