Business Strategy

AI + Your Agency: Balancing Legal Risk with Opportunity [AI for Agencies Summit 23]

Sharon Toerek
Course Duration: 30 minutes
Released: November 2023
Level: Beginner
This session explores the state of play right now with AI and the associated legal risks for agencies, like –

* Who owns work created using generative AI?
* What are the risks in using AI-generated work in marketing assets?
* How does the agency know what questions to ask our clients and contractors to reduce the risk of using generative AI in our work?

This is a recording of one of the sessions at the AI for Agencies Summit, which was held Nov. 2023.
Meet Your Instructor

Sharon Toerek

Sharon Toerek is the Founder and CEO of Toerek Law (doing business in the agency world as Legal + Creative), a national law firm focused on intellectual property and marketing law for marketing agencies and their clients. Toerek is a former president of the American Ad Federation in Cleveland and a member of the 4As Legal Consultant Panel. She’s a frequent speaker on marketing and IP legal issues at industry events like INBOUND, MAICON, Content Marketing World, and Agency Management Institute.

Founder, Legal+Creative | Toerek Law