Become a Marketing AI Pioneer: MAICON

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Business Strategy

Become a Marketing AI Pioneer [MAICON 19 Keynote]

Paul Roetzer

Course Duration: ~30 minutes

Course Released: May 2020

Level: Beginner

Lifetime access with membership

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career, is even greater than advertised? Go beyond the splashy headlines to explore a framework that makes AI approachable and actionable for every marketer. AI can be a competitive advantage. It can give you superpowers. But, you have to know how to get started.

In 2019, 300+ marketers from 12 countries and 28 states, came together in Cleveland, Ohio for the inaugural Marketing Artificial Intelligence Conference (MAICON). This Course is a recording of one of the conference's main stage talks.

Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute and PR 20/20; author of Marketing Artificial Intelligence (Matt Holt Books, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Founder & CEO, Marketing Artificial Intelligence Institute