AI content generation tools like Jasper, ChatGPT, and Google Bard/Sparrow can help you scale your content output.

But, what happens when your content is only about 10% efficient (ie, only one out of every 10 posts performs well)? You risk scaling the creation of poor-performing content. Creating content isn’t actually the challenge. The hard part is knowing where to use AI that will drive the most impact for your business.

Join this session with Jeff Coyle to learn how to strategically incorporate AI content generation into your process. You’ll learn how to:

- Identify opportunities to improve process efficiency with AI.
- Avoid “garbage in, garbage out” with AI and improve the generative output.
- Inject personalized data to align your query with your content strategy.
- Improve existing content with AI content generators.
- Use data-informed predictions when requesting budgets and setting performance expectations.

This Course is a recording of one of the main stage talks at the Marketing Artificial Intelligence Conference (MAICON), which was held in July 2023.